Cosworth 60th Anniversary
As lead creative consultants to Push Thinking iDivision was commissioned to design an identity that would be used to celebrate the renowned automotive engineering company’s 60th anniversary.
Heritage
Building upon the company’s illustrious past a celebratory graphic was produced that was inspired by race track graphics and competition car liveries of yesteryear. The stripe devices were used in a time-line to link various landmarks in the company’s past to their contemporary and future innovations.
